When it comes to home improvement, the internet is full of useful resources. Many of the best home improvement websites provide inspiration and practical advice for DIY enthusiasts, while others help connect homeowners with contractors for more complex renovations. Some are staffed by expert craftswomen and men, while others feature user-generated content from other homeowners who have successfully completed projects.
When designing a website for a home improvement company, it’s important to balance creativity and usability to attract the right customers. The layout, color palette, and every other element must be optimized to align with customer behavior patterns and meet business goals. Here are ten of the top home improvement websites that excel at both.
1. Reborn Home Solutions
The homepage of this remodeling company is a visual treat with plenty of information to engage visitors. A video slider at the top showcases their work and a tabbed service module makes it easy for users to navigate their offerings. They also prominently display awards and media coverage on their homepage, which adds to their credibility and authority.
2. Bernhardt’s Remodeling Center
This family-owned and operated remodeling business is a great example of how to use a homepage to convey trust. Their high-resolution photos of kitchens, bathrooms, and additions demonstrate their skill and quality work. The ‘About Us’ section uses candid shots and fun tidbits to make the company feel authentic and approachable, while the “Our Services” section clearly explains their offerings.