R and R Home Improvement: R & R stands for “remove and replace,” which describes a simple renovation project that involves replacing cabinetry, fixtures and/or appliances without making any structural or mechanical changes. This type of work is a good way to refresh a room without spending a lot of money or time.
While some analysts expect a decline in R&R activity, early signs point to resiliency in this market. For example, homeowner magazines subscriptions are at record levels on Readly and the search terms for “home improvement” and “DIY” have reached peaks on Google (define as highest searches over the past year).
Lowe’s has a unique opportunity to meet homeowners where they need them by providing a source of inspiration and helping them plan projects. This includes creating a robust upstream content strategy to connect with consumers as they are defining their needs and researching options. It also means focusing on the right mix of products to make sure the store is properly stocked for R&R activities.