Home improvement websites should not only look good, but they need to communicate their expertise in a way that will inspire visitors. Website design is a balance of art and science, and every element should be carefully chosen to create the best impression possible and support your business goals. Bernhardt’s Remodeling Center gets it right with a hero section that gives off the vibe of professionalism, while the stats help establish their credibility and make it clear they are a trusted source of information. This site also does a great job of highlighting their specialties without overwhelming the homepage, and they offer a free downloadable report to add even more value.
This Old House has been a household name for decades, and their website and TV shows are filled with all kinds of easy home improvement tips, from simple fixes to larger renovation projects that require dumpster rentals. They do a great job of explaining everything they know about home improvement, and they have a strong community that can connect with readers on a personal level.
For those looking for a more hands-on approach to home improvement, the DIY Network is a one-stop shop for all things home repair and renovations. They have a huge database of how-to videos, and they also have a handy tool to find local service professionals that can complete any project. Closets by Design is another DIY website that provides all kinds of information and products geared towards storage spaces, such as custom closets, garages, home offices, wall beds, etc. They also have a newsletter that discusses current trends and style advice.